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Stock imagery: Free vs. Paid

By Ingram Team · On February 22, 2018

Allow us to help you compare…

Quality & usability

Your campaign was born as an exciting and ambitious idea, hours were spent innovating and nurturing it into fruition and the result is a direct representation of your very creativity and temerity…would you want it expressed through sub-standard, generic imagery or beautiful, curated, unique and perfectly polished images – available in various sizes and licensed & formatted for commercial use in print or on the web? Hint: that’s not a question, it’s a no-brainer!

Also, using a consistent style of images from specially selected artists can help develop and maintain a stronger brand identity (and in turn loyalty) for yourself or your client.

Affordability & risk

Ok, but you can’t afford to have a paid image partner?

Occasionally we are presented with this case and our answer remains: frankly, in the current creative climate, you can’t afford not to have a paid image partner.

Here’s why: as a credible creative you need to be using high definition, royalty-free images.

While free image partners have a place in the world of individuals, they do not work for business – no matter the company size. Their licensing is risky, model releases are not always in place, they lack choice and the images are mostly only optimised for web use.

Enter flexible pricing & service

If you are an active subscriber, you’re paying for both a product and a service therefore you can expect to receive a high level of customer care and dedicated support when searching/requesting/working with specific images. You have access to a team of experts, a community of users and the widest variety of high-end contributors.

What if we told you that you could pay as little as £0.70p per image on our lowest band? And you have the options of a once-off payment, month to month roll over or annual subscription. Or you could be privy to one of our limited-time deals because we really like surprising our clients with specials.

In conclusion

There’s a reason why an entire industry for paid stock imagery exists. The benefits reinforce the cost associated – a cost that can be tailored to your needs. So give yourself the security and efficiency of a paid image partner. Your hard work deserves it.

If you’re new to stock images or if you are looking to upgrade your service, try us out today!

Here is a code for 10% off our monthly subscription to get you started: SIGNMEUP

 

Image ID for image featured: 02I93647

free stock imagesroyalty free imagesStock Photography
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