The stock stigma has been broken and the need realised as content creation grows exponentially in all areas and industries. Stock photography is no longer uttered about under a hushed veil of taboo – it is an evolving, thriving and creative space!
Stock feeds the continuous content craze
It is no surprise that this industry has risen over a period where whole strategies have been created purely around content and content leans heavily on imagery. So ‘stock’ has become synonymous with the backup needed to bulk up your creative arsenal.
New user demands
This flourish is borne from demand. A demand for more choice as we use images to reinforce an endless stream of content. A demand for a different kind of stock image as we reveal a desire for media to reflect life and not ideals. A demand for better quality as we select images in an array of formats to represent high profile brands. A demand for unprecedented creativity, meaning more abstract and edgy contributions.
Innovative providers
Budget is now allocated to achieve these results through the right platforms and providers. And there is an increased demand on these providers to deliver a full service, including curated collections for high level search functionality and accurate reporting on ever-changing trends and themes.
Creative contributors
Contributors have become everyday artists with extremely individual flares. Gone are the days of conformity as a new path is forged for the evermore unique images.
So while the industry has certainly changed, it remains strong and continues to grow in new directions!
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