Why you should use a stock image provider

The nature of the stock image industry has evolved to be far more creative and authentic than ever before so stock images are now used widely and successfully to bulk up the creative arsenal for big brands and small agencies alike. But there is still hesitation for some and in these cases, we see teams try to create all collateral in-house and from scratch. This is simply not viable with the amount of content produced and required each and every day. Alternatively, they outsource photo shoots which come at a large cost. Once you take a look at the quality on offer from stock image providers these days, partnering with a provider becomes a no-brainer.

Still need convincing? Here are a few key reasons to look further into your stock image provider options:

1. Stock Images are Taken by Professional Photographers

This one’s easy. Stock images are created and developed by professional photographers who do this as their full-time paying passion. Quite simply, they are the photographic experts. They know what works technically for different mediums, what the current branding trends are and what is most likely to resonate with a specific audience. And they deliver on these aspects.

2. Highly Cost Effective

Top quality stock images do not require a large capital outlay. They are one of the most cost-effective elements of your branding overall, most often available on a monthly subscription at a reason cost.

3. Reinforcing Your Branding

Creating a high-quality public image means you need to have a high-quality appearance. If you’re cutting back on your design assets, this can hamper the end result. Using high quality stock imagery can help solidify your brand by giving off a professional look and feel.

4. Streamlining Your Production Process

With stock images being delivered through websites, they are all quick to hand and easily accessible. You never have to worry about time or allocate resources to them beyond a basic subscription, making marketing and design processes vastly quicker and streamlining your overall creative process.

The main question is where to find the best content. For this, you will generally want to look at providers of curated stock imagery rather than microstock, as they will have a dedicated team to review and process only the best content. This way you know you are only getting the best content whenever you look to support your branding. To see an example of curated stock imagery, see Ingimage’s Elite collection.