• Home
  • Ingram Publishing
  • Contact us
Follow us on Facebook Follow us on Twitter Follow us on Google Plus
Inspire by Ingram
Design Tips, Helpful tips 0

3 Easy ways to spring clean your brand

By Ingram Team · On February 25, 2019

Half way through the first quarter and with Spring fast approaching in the Northern hemisphere, now is a great time to give your brand campaigns a fresh face for the season ahead. This need not be a dramatic overhaul, nor a daunting task – evaluating a few key brand elements is all it takes.

Fewer florals

The default recipe for a Spring feel tends to be bold, bright florals. But we’d suggest a dash of minimalism and a touch of simplicity for maximum modern elegance. Leaves can be quite beautiful in their own quiet right and colourless options can still pack an effective punch.

Current colours

The 2019 Pantone Colour of the Year, Living Coral, and its complementary colour palette of turquoise shades is a clever partner to any Spring campaign. This alone will ensure that your campaign feels current. And these colour choices are as light and charming as the welcomed Spring sunshine.

Simple designs

Stick with the soft colours and clean lines for design elements too. Minimalist campaigns that get straight to the point are performing better than their busy counterparts. Also, keep in mind new trends such as animated buttons, logos and icons.

Other brand elements to consider:

  • Fonts: ensure the weight, spacing and style is modern and compliments your brand imagery – keep it welcoming and fun!
  • Copy: ensure that your tone and message are aligned and consistent – keep it informative but light!
  • Data: update all client data to allow for seamless and personalised branded communication this Spring
  • Automation: where you can, digitise your processes to streamline brand initiatives
  • Analytics: test and measure campaigns to gauge where to focus future efforts such as Summer campaigns

Share Tweet

Ingram Team

You Might Also Like

  • Design Tips

    What size should your signs be?

  • Helpful tips

    Keeping Busy During Self-Isolation

  • Helpful tips

    Making The Most Out Of Golden Hour

No Comments

Leave a reply Cancel reply

Subscribe & Follow

Follow @Ingimage
Affliate
  • Popular
  • Comments
  • Tags
  • Meet the Artist: Matthew

    August 16, 2018
  • eps files on mac screens

    Our Guide to Using EPS Files

    January 23, 2018
  • What size should your signs be?

    November 14, 2021
  • Popular Images & Vectors This Week

    September 30, 2013
  • 0127040112GIRLSCABRIOEPIC

    HD Video Focus

    September 30, 2013
  • Andykaufmancharactertony says: Ingimage Team, thanks a lot for the article post.Much thanks again. Fantastic....
  • GoodVectors says: Cool guide! Thanks a lot!...
Ingimage Photography Landscape Images Lifestyle Artist People Vector finding images nature photography food creative Stock Photography image Image search fashion nature portraits
  • Inspire
  • Contact us
Follow us on Facebook Follow us on Twitter Follow us on Google Plus

Categories

  • About Us
  • Artist Focus
  • Design Tips
  • Featured Galleries
  • Helpful tips
  • News
  • Sign industry
  • Stock photography
  • Top Downloads
  • Uncategorized
  • Vehicle Templates

Subscribe & Follow

Follow @Ingimage

Tags

Artist creative finding images food image Images Ingimage Landscape Lifestyle nature photography People Photography Stock Photography Vector

Search

Copyright © 2019 Ingram Image Ltd