The world of signage is a powerful environment, providing businesses with the ability to market and promote their services through a visible and recognized medium. As time goes on, the competition has increased, and making sure that you or your client stand out from the crowd is becoming more and more challenging. At Signelements, we want to give you a head start on the competition.
Firstly, what is signage? Signage is defined as the design or use of signs and symbols to communicate a message to a specific group. This tells us that a) the message a sign conveys needs to be clear and to the point and b) that specific groups will need a specific message. Reaching the right people with the right message can be the difference between a successful marketing campaign and a failure. With that in mind, here are our top 5 reasons why businesses should invest in signage this year:
1 – Signage Increases Brand Exposure
This may seem obvious, but it’s a key benefit nonetheless. Businesses who invest in signage give their branding a big boost. As well as encouraging repeat sales from existing customers, frequent and powerful branding can lead to generation of new business and common awareness of the brand.
2 – Cost Effectiveness
Signage (in some cases) can seem expensive. But it is actually one of the more cost-efficient ways of getting your brand out there. After the initial invest in the signage, there are usually no ongoing maintenance costs and you have around-the-clock branding.
3 – It Can Be Locally Based
Signage close to your physical store can be a strong motivator for customers to come and visit if they are in the market for buying your product. Having graphics featuring directions to your store or outlining how far away it is can have the potential to encourage people to take action.
4 – Storefront Power
Even signage placed on your storefront can play a part in boosting sales! In fact, this could be the most powerful form of signage, as bold and prominent signage with strong colors can entice customers to visit.
5 – 24/7 Promotion
One of the wonderful features of signage is that you can set it and forget it! Once set up you will have advertising all year round, and if in a prominent location where it can be seen by a large number of potential customers, it can be a constant stream of leads.
Signage will always have a place within branding and advertising, marketing your services or brand to consumers and letting them know why you are the best at what you do! To see a premium collection of some of our top vector graphics (perfect for complimenting signage), click here.
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