Half way through the first quarter and with Spring fast approaching in the Northern hemisphere, now is a great time to give your brand campaigns a fresh face for the season ahead. This need not be a dramatic overhaul, nor a daunting task – evaluating a few key brand elements is all it takes.
Fewer florals
The default recipe for a Spring feel tends to be bold, bright florals. But we’d suggest a dash of minimalism and a touch of simplicity for maximum modern elegance. Leaves can be quite beautiful in their own quiet right and colourless options can still pack an effective punch.
Current colours
The 2019 Pantone Colour of the Year, Living Coral, and its complementary colour palette of turquoise shades is a clever partner to any Spring campaign. This alone will ensure that your campaign feels current. And these colour choices are as light and charming as the welcomed Spring sunshine.
Simple designs
Stick with the soft colours and clean lines for design elements too. Minimalist campaigns that get straight to the point are performing better than their busy counterparts. Also, keep in mind new trends such as animated buttons, logos and icons.
Other brand elements to consider:
- Fonts: ensure the weight, spacing and style is modern and compliments your brand imagery – keep it welcoming and fun!
- Copy: ensure that your tone and message are aligned and consistent – keep it informative but light!
- Data: update all client data to allow for seamless and personalised branded communication this Spring
- Automation: where you can, digitise your processes to streamline brand initiatives
- Analytics: test and measure campaigns to gauge where to focus future efforts such as Summer campaigns
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