Branding and brand identity have always been a key part of creating a successful business. One of the primary ways of conveying brand identity is through the medium of messaging. As such businesses are constantly looking at modern, updated messaging to engage their customers and position themselves as thought leaders. One of the main ways of distributing information on a detailed (but still engaging) level is infographics. Colorful, vibrant, and appealing imagery can draw the eye and keep users interested. In light of this, we at Ingimage want to showcase our top 4 infographics for this summer.
1 – The Modern Flow Diagram
Images that have flowing, curving styles are following modern trends, and as such have earned a popular place within infographics. This infographic allows space for creative edits, while being multi-functional enough to apply to any use required.
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2 – The Mix & Match
This style of infographic is possibly the most multi-functional, as it allows the user to easily add new sections for a longer infographic, which can go into the chosen topic in more depth. While retaining a basic design style, the eye-catching colors still ensure that this will grab the users attention.
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3 – Detailed and Informative
The key objective of any infographic is to convey information (obviously), and therefore any design that supports vibrant colors with enough copy space to allow the designer to give a real level of detail is going to stand out. The way this design segments each step of the infographic using icons allows for a optimal imagery/text ratio, and this separates each part of the infographic clearly for the reader.
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4 – The Radial Menu
In the style of a radial menu, this infographic gives equal weighting to all steps of the process it is representing. Once again employing vibrant colors to catch the users interest and iconography to allow for quick scanning of the infographic, this design compliments anyone looking to outline a quick 8-step plan.
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Ingimage has a large selection of infographics, so here, we just picked our current favorites. Take a look at our full collection and see if there is another design that catches your eye.
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