The licensing surrounding stock photos can be confusing, especially since there is no ‘one size fits all’ model. Even more so due to the different types of licenses available. This can lead to some head-scratching over when you can and cannot use stock images. We’re going to give you the Ingimage guide to image placement, and where you can use your stock images so you get the most out of your branding campaigns. For the purposes of this article, we will be talking about one of the most common image licenses (and the one primarily used by Ingimage), Royalty Free.
Can I Use Stock Photos Anywhere I Like?
In short, yes you can. While this rule should be limited to digital use only, you are free to use your images in any online or digital format you choose. It is always worth double checking the end user license agreement if you are unsure about whether you can use an image or not, as specifics will usually be outlined there.
Can I Use My Images in Print?
This is a bit more complicated. You certainly can use them in print, but you may need to purchase the right to do so. For example, Ingimage offer Extended Licenses to allow users to print as many units as they please with Ingimage artwork on it. This may vary by provider so it is always worth double checking if unsure.
Can I Use Stock Photography in Video Projects?
Yes you can. This would fall under digital use and therefore you are free to use images in this way however you like. If you plan on uploading these videos to Youtube, however, you would need to double check the end user license agreement. This is because while most stock photography providers do not have any rules surrounding this, some have rules limiting use based on project budget or the number of views the video has.
Can my Images be Used for Both Personal and Commercial Projects?
Yes they can. If you have a subscription and the image was downloaded through that, you can use the image in whichever capacity you choose.
Am I Allowed to Edit Images?
Yes you are. Be aware that this may also vary by provider, but as a rule of thumb you are allowed to edit images and then use them in that state. You may not claim rights to this edited image however. The image is still the property of the image provider or photographer.
If this answers any questions you have surrounding image use, great! If not, please see our FAQ page which goes into a bit more depth of the in’s and out’s of stock image use.
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